Netflix, which hasn’t been able to previously agree with major chains over briefer runs for its premier releases, could now find deals more palatable. It’s all but certain to lead other studios to press for similar terms from AMC and other exhibitors. The deal has potentially profound ramifications for an industry reeling from the coronavirus pandemic. The shortened window only applies to premium video-on-demand - which often means digital rentals of $20 - not standard on-demand or other home platforms. over the next three years.Īfter a run of at least three weekends, Universal (and its specialty label, Focus Features) will have the option of steering a film to premium on-demand, including AMC’s own service. The new deal covers Universal films - which include the “Fast & Furious” franchise, “Jurassic Park” movies and the “Despicable Me” series - in the U.S.
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